- In The Snow Newsletter | by Jonathan Snow
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- The Biggest Arbitrage for ALL Businesses in 2025...
The Biggest Arbitrage for ALL Businesses in 2025...
Find out Who's Winning AI Search Visibility in the Fintech & Payments Sector... and WHY

AI Search: the new race to the moon 🚀
How do you win AI Search share of voice over competitors? Keep reading.
AI Search is THE blue ocean in marketing.
Winning share of voice on the major AI chatbots (ChatGPT, Perplexity, Gemini, Copilot, & more) is the surefire way to future proof your brand. According to recent trends, ChatGPT search volume is on pace to exceed Google Search in the next 4 years.
This means the SEO game has changed. It’s no longer about search engine optimization, it’s now all about GENERATIVE engine optimization (GEO).
SEO: out
GEO: in
At Avenue Z, GEO has been a core focus to win the organic traffic battle for our clients in all sectors versus their competitors. Consumers have been using AI search engines for product/service recommendations routinely. If your brand isn’t showing up in AI’s recommendations, you’re missing out on a massive opportunity.
For e-commerce, ChatGPT and Copilot (the 2 largest AI search engines) are already working on enabling Shopify checkout directly within the chat. AI is enabling product discovery & commerce at lightning speed.
For B2B, we’ve already been getting leads and closing deals from ChatGPT & the likes for Avenue Z services.
The textbook isn’t written on GEO. And AI search engines will not give away their algorithms. We’ve been researching the algorithms and will be publishing our findings & business rankings across a variety of industries in our AI Visibility Index (AIVX) Reports.
For our pilot study…
We analyzed 150,000 AI Search queries on ChatGPT, Perplexity, and Gemini.
Across 100+ prompts. Over 90 days.
We analyzed the Top 60 fintech & payments companies. And ranked them based on their AI Search Visibility.
Who are the winners? Who are the losers? ...and why?
Find out what drives the AI Search algorithms & how to level up your Generative Engine Optimization (GEO) game to stand out vs competitors.
💥 Download your copy of the Avenue Z AI Visibility Index (AIVX) report here:
Featured companies: $PYPL ( â–¼ 0.96% ) $XYZ ( â–¼ 0.74% ) $V ( â–² 0.22% ) $ADYEN.AS $RELY ( â–¼ 2.15% ) $WU ( â–² 0.3% ) $AMZN ( â–¼ 1.67% ) $RKT ( â–¼ 0.78% ) $TOST ( â–¼ 1.22% ) $CTLP ( â–¼ 0.38% ) $SEZNL ( â–² 0.71% )
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