The DTC Converge Dashboard

I've been working on building the ideal DTC dashboard that I always dreamed of having as a marketer for the past year.

I’m excited to give everyone a look under the hood now!

This is available to ALL DTC brands, whether or not you're a paid media client of Avenue Z.

This dashboard is COMPREHENSIVE!

You could get lost in it for hours, slicing and dicing the data in every way imaginable.

With this dashboard — if you have a hypothesis on your brand, you should be able to test it within minutes seamlessly.

If your investor, boss, etc asks you a question on your brand’s data, gone are the days of wasting time in spreadsheets and manipulating data to come up with an answer hours later.

Ready to take a look at what’s now possible?

Here are my 9 favorite (& most often used) views:

1. Performance Trends

MoM, MTD vs Yr Prior, YTD vs Yr Prior trends of:

• Gross & Net Revenue

• Contribution Margin

• ROAS, MER, aMER, and CPA

2. Order Trends

MoM, MTD vs Yr Prior, YTD vs Yr Prior trends of:

• New vs Returning customer orders & revenue

• AOV (all orders), AOV (1st time orders)

• Cost Per Order

3. Website Performance Trends

MoM, MTD vs Yr Prior, YTD vs Yr Prior trends of:

• Sessions

• ATC %

• IC %

• Conversion Rate

4. Business Performance

Flexible tabular & graphical views of:

• Profitability

• Contribution Margin

• New vs Returning customers

• The best view for profitability & daily business performance

5. Marketing Performance

Your cross-channel media mix & tactical mix. A CMO's favorite view.

6. Website Performance (GA4)

Everything you need to know about your funnel.

Drill down to view funnel performance from different source/mediums and different landing pages.

Even includes demographic data on your website traffic (age, gender, country)

7. Creative Performance

View performance of creatives across Meta, Google, YouTube, and TikTok.

Drill down to performance of ANY element of your ad creative (image vs video, product page vs landing page, influencer page vs brand page).

This is where your creative and paid media teams converge.

8. Paid Media Channel Performance

Deep dive into performance of each of your paid media channels.

Draw insights into performance of your different campaign tactics, campaign types, audience types, and destination.

The views you wish the ad platforms showed you.

9. LTV and Customer Retention

Understand LTV at 3, 6 & 12mo from when you acquired your customers.

View LTV of your customers that were acquired:

• on diff source/mediums (ex: LTV of your Paid FB customers vs. your Paid Google customers)

• with different (or no) discount codes

• in diff months

• via one-time purchase vs. subscription

Probably my favorite view. Has been game-changing to have this data at our fingertips. What you WISH Shopify & other analytics solutions showed you.

Well — hopefully you now know the possibilities that exist.

Interested in getting these views for your brand?

👉 Reach out to us HERE to schedule a session to uncover the possibilities.