Best of luck this weekend!

Just wanted to share with you my 2 favorite tools (both are FREE) that you should be using this weekend to track Black Friday / Cyber Monday industry craze. It’s critically important to track what’s working industry-wide.

AGILITY IS EVERYTHING THIS WEEKEND!

If your sales are stale or missing the mark, quickly track if this is:

• an industry-wide issue (via Source Medium’s BFCM dash; password is UTM)

  OR

• if it might be an issue with your sale and how you should potentially pivot (via Particl’s BFCM Center)

#1 - Source Medium’s BFCM Dashboard

Source Medium is a data/analytics infrastructure company that works with some of the fastest growing DTC brands.

Their data set is following aggregate data that tracks:
- BILLIONS in annual GMV across Shopify, Amazon, Chargebee & Stripe
- 7-figures in daily digital media spend

💥 ACCESS THE DASHBOARD FOR FREE HERE w/ PASSWORD UTM 💥

Here are the different views that are now available to you for free:

REALTIME HOURLY SALES YOY:

AMAZON & DTC METRICS

PERFORMANCE MARKETING METRICS

EMAIL & SMS PERFORMANCE

#2 - Particl’s BFCM CENTER

Particl launched a FREE BFCM Center that gives you visibility into DAILY:

- Discount trends over time (image below)

- Total companies running BFCM sales

- Company rankings (highest BFCM GMV)

- Campaign rankings (highest GMV)

- Recent campaign activations

💥 ACCESS THE PARTICL BFCM CENTER HERE 💥

Brands & marketers should be reviewing this resource daily to see what's working in realtime. You can also filter discount trends based on the product category to only view data that's highly relevant to your brand.

If your sales are missing the mark, find out what other brands are doing in REALTIME!

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