In The Snow Newsletter | by Jonathan Snow

Performance Media Fundamentals (Week 29)

Table Stakes for Meta Ads, Beware of GMV Max, Retargeting is NOT dead, PayPal Ads, & The ONLY Playlist You'll Ever Need!

AppLovin: the Next Big Paid Media Platform? (Week 28)

Q3 Meta Performance, Shopify Audiences BIG Update, and Ecommerce Price Index (EPI) in Focus!

Commerce Roundtable Edition (Week 27)

Key Takeaways, Industry Updates, TikTok Rolls out Search Ads & More!

YouTube Shopping is LIVE, Consumer Snapshot, How to Analyze Competitor Data, Focus on These 5 Things for Q4 (Week 26)

Final Month of Q3!

How to Go Viral on TikTok, TikTok Shop GMV Max, Reddit & Pinterest Ad Performance (Week 25)

We're halfway through Q3 ⏳

TikTok Shop: GMV MAX...Everything You Need to Know (Bonus Content!)

TikTok Shop is now pay to play...GMV Max is the main reason why.

THE Most Effective Channel for Brand Dollars (Week 24)

Ecom Trend, Google Ads Update, 5 Musts to Scale TikTok Shop Affiliate, At What Point Does AI start crossing a line?

My Bold Prediction on TikTok, Reels Trends, Inflation Update (Week 23)

Back to School, Back to School...

2024: First Half of the Year WRAPPED! (Week 22)

1H 2024 is in the books. Here's Where We Stand.

The DTC Converge Dashboard

70% of Meta Spend on ASC?, Threads Launches API, Most Stable Sector in Ecom (Week 21)

Should You Increase Your ASC Spend to 70% of Overall Meta Spend? This is what Meta is recommending...

Meta ASC's Impact on CAC (BONUS CONTENT!)